This year's Finals offered three lessons for marketers building sports strategies in a fragmented media landscape.
Veteran sports marketing leader Neil Carl joins Crossmedia to lead practice
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Sports content has become some of the most valued advertising real estate in the industry, with marquee events like the Super Bowl and the Olympics reliably driving massive spikes in subscriptions to streaming services.
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Dino Mytides Joins as Executive Director, Head of Redbox, Data Analytics, and Kaitlyn McInnis is Named Executive Director, Investment
Leading independent global media agency Crossmedia announced today that Anne Bologna has been named as its first President.